RELIABLE SALESFORCE CRT-550 TEST TUTORIAL, EXAM CRT-550 OBJECTIVES

Reliable Salesforce CRT-550 Test Tutorial, Exam CRT-550 Objectives

Reliable Salesforce CRT-550 Test Tutorial, Exam CRT-550 Objectives

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Salesforce CRT-550 exam is a challenging exam that requires a deep understanding of the Salesforce Marketing Cloud platform. To pass CRT-550 exam, candidates need to have hands-on experience in implementing marketing automation solutions using the Salesforce Marketing Cloud platform. CRT-550 exam covers a broad range of topics, including email templates, journey builder, data extensions, automation studio, and social studio. CRT-550 exam also tests the candidates on their understanding of the Salesforce Marketing Cloud architecture, data model, and security model. Candidates who pass CRT-550 exam will have a deep understanding of the Salesforce Marketing Cloud platform and will be able to design and implement complex marketing automation solutions that meet the unique needs of their organization.

To prepare for the Salesforce CRT-550 Exam, candidates must have a thorough understanding of Marketing Cloud functionalities and features, including email marketing automation, journey builder, audience segmentation, and data management. CRT-550 exam covers a wide range of topics, such as email design and coding, data analysis, and customer journey mapping. In addition, the exam also assesses the candidate's ability to understand business requirements, develop marketing strategies, and provide solutions to complex marketing problems.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q51-Q56):

NEW QUESTION # 51
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

  • A. Upload data files to Marketing Cloud using SFTP instead of FTP
  • B. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
  • C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
  • D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

Answer: D


NEW QUESTION # 52
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers

  • A. Processing zipped encrypt
    ed files containing subscriber data
  • B. Building simple segmented campaigns without SQL queries
  • C. Creating customer segments from multiple data extensions
  • D. Setting behavior-based goals
  • E. Designing decision logic via an ... user interface.

Answer: B,D,E

Explanation:
Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:
* Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules without writing SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
* Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
* Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.
Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. References: https://help.salesforce.com/s/articleView?id=sf.
mc_jb_journey_builder.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_as_automation_studio.htm&type=5


NEW QUESTION # 53
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

  • A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
  • B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
  • C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
  • D. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

Answer: C


NEW QUESTION # 54
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

  • A. CRM ID
  • B. Email
  • C. Mobile Device ID
  • D. Loyalty Program Number

Answer: A,D

Explanation:
To choose a subscriber key for Marketing Cloud, Northern Trail Outfitters should use a value that is unique, persistent, and channel-agnostic. A CRM ID or a loyalty program number are both good options, as they meet these criteria and can be used to identify and track subscribers across different channels and platforms. Email and mobile device ID are not good options, as they are not unique or persistent (subscribers can change their email or device) and they are specific to one channel (email or mobile). References: https://help.salesforce.
com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5


NEW QUESTION # 55
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

  • A. Data Extract Activity
  • B. Report Definition Activity
  • C. SendLog Extract
  • D. SQL Query Activity

Answer: C

Explanation:
The SendLog Extract activity in Automation Studio will allow Northern Trail Outfitters to export a data file containing all subscribers who did not receive their intended email in the last 24 hours. The automation can then be scheduled to run each day to ensure that the data file is updated. Reference: https://help.salesforce.com/articleView?id=mc_as_sendlog_extract_activity.htm&type=5


NEW QUESTION # 56
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